Story of the Brand
LWPearl Womens Athleisure brands founder, Laura Weber, owned and operated her couture atelier in New York. Partnering with her husband; the duo of Laura and Joseph have combined their experience and their love for fashion bringing forth a luxury athleisure brand to the UK, Europe and the US.
It took five years of sketching, sourcing and making. Each piece works on its own or as part of a co-ordinated look. It was important to make the collection from premium quality fabrics and craftsmen led manufacturing. We create pieces that combine luxury and performance.
"Some of the biggest names in fashion, like Anna Wintour, Beyoncé, and Lady Gaga have worn designs that I have embellished. Michelle Obama has worn our work and, this year, we were humbled to embellish Gabriela Hearst’s ensemble for First Lady of the United States Dr Jill Biden’s inauguration evening look."
Our lives run at pace with the traditional New York minute. We constantly are running from fitness class to design meeting to fabric consultation to after-work drinks. We wanted to create a chic and functional athleisure wear brand that would reflect our design aesthetic and aspirational values.
I hope that we achieved that with LW Pearl Brand.